Celebrating Sant Jordi with roses from the Vicente Ferrer Foundation

The team received fair trade roses to celebrate "La Diada de Sant Jordi".

The team received fair trade roses to celebrate "La Diada de Sant Jordi".
April 23, 2015

La Diada de Sant
Jordi
, Saint
George’s Day, also known as El dia de la Rosa (The Day of the
Rose) or El dia del Llibre  (The Day of the Book) is a Catalan
holiday held on 23 April, with similarities to Valentine’s Day and some unique
twists that reflect the antiquity of the celebrations.

The main event is the
exchange of gifts between sweethearts, loved ones and colleagues
. Historically,
men gave women roses, and women gave men a book to celebrate the occasion:
“a rose for love and a book forever”. In modern times, the mutual
exchange of books is also customary.

In Barcelona’s most visited
street, La Rambla, and all over Catalonia, thousands of stands of roses and
makeshift bookstalls are set up for the occasion. By the end of the day, some six
million roses and 800,000 books will have been purchased. Most women will carry
a rose in hand, and half of the total yearly book sales in Catalonia take place
on this occasion.

 

The Vicente Ferrer Foundation is an NGO committed to developing improved conditions of the most disadvantaged communities in Andra Pradesh, India.

Search News & Events

  • Filter by category

Share

Related news and events

Christmas season greatings

Season’s Greetings

We wish you Happy ‘Xmas, Prosperous New Year and Health for you and your loved ones.

For further information

If you are interested in our services, or wish to get in touch for a general enquiry, please contact us for more information.

Fill the form and we will contact you as soon as possible.

You can also follow us on:

Schedule a Free Meeting

Schedule here a free 30-minutes meeting with one of our consultants and tell us about your project, challenges or doubts. 

We will be happy to assist you!

Schedule a meeting